PS Dept., which stands for Personal Shopping Department is a personal styling/shopping app that any user can message with a sales associate at a specific store or any PS stylist about a specific item or to be styled.
The Nike+ Training App is interactive work out app, that connect via bluetooth to pressure and motion sensitive embedded sensors in specially designed Nike training sneakers. The Nike+ Training App offers hand picked workouts by Nike sponsored athletes that tracks every movement of the user's workout such as reps, height, intensity and speed. I was in a lead design role throughout this entire project over a span of 2.5 years.
Introducing Nike+ Training
The Nike+ Basketball App, is interactive basketball app that connects via bluetooth to pressure and motion sensitive embedded sensors in specially designed Nike basketball sneakers. A user could track every game they played, how long they played for, their intensity, height of their jumps and their quickness throughout their games. I helped out with some designing some of these features while working on the Nike+ Training App.
Introducing Nike+ Basketball
Nike+ Fuelband SE
I had the opportunity to be apart of the Nike+ Fuelband team as a lead senior designer, working on the Fuelband SE. One of the features I was in charge of was directing the story we were going to tell to the user about their journey reaching different NikeFuel milestones. I also worked on directions for celebratory achievements and a direction for the new "Win the Hour" feature.
While working on Verizon, I had the opportunity to be the lead on all of their future vision concept projects. This concept added a shopping cart that would help the user navigate and personalize verizon.com, and provide transparency around different services through FiOS. I was in charge of the UX and UI direction and implentation of this concept.
Verizon FiOS wanted a future version concept around Verizon Flexview, which is all around entertainment being viewed on all of your devices, TV, mobile, and desktop. I was in charge of coming up with the brand direction, UX and UI design for the site as well.
While at R/GA I had the chance to work on a lot of very interesting projects, Goldman Sachs redesign being one of them. The objective was to simple the site, give it more of a human feel and have it be iPad friendly. I also worked on the redesign of the Goldman Sachs Asset Manager website.
BAM - 150th Year Celebration
BAM approached R/GA to come up with a way to celebrate their 150th Anniversary. I was chosen to create and lead a direction to be presented to BAM board members and R/GA executives. This concept would be to provide an interactive timeline containing a 10s video clip of BAM visitor's reactions to exhibitions, movies, or shows that are on view at the museum. I was in charge of coming up with the overall concept of the celebration, branding and website design.
FactSet is a multinational financial data and software company, which provides financial information and analytic software for investment professionals. Being at FactSet for 4 years, I had the opportunity to work on the rebranding of FactSet, their website redesign, first public marketing campaign, and redesign of the FactSet desktop application.
During my time at Body Glove, I was in charge of rebranding Body Glove's surf competition, "Surfbout!!". My concept was playing of the the video game, Punch-Out!! adding 8bit characters, a boxing ring and beach environment. I was in charge of everything from concept, branding, logo design, marketing materials and appeal. It was a really big hit. I also worked on the conception, direction and development of Body Glove's new marketing campaign.
Another project that I was the lead on was Body Glove's "Global Positioning Tour" video series. I lead the conception, direction and design of this project, which has since expanded to other countries using the same branding guidelines.
HeyKiki! is a platform that connects activity enthusiasts with trusted local instructors and practice partners for a variety of interests. My role consisted of leading the of branding, logo, website UX and design.
Album design, branding and logo design for Sam Doom's "The Campaign". The concept was based off of presidential campaigns of the 1960's. I had a great time working on this project, sifting through old campaign photos and posters while researching and playing off the last name "Doom" for a tongue-in-cheek design.
Ira Fox Photography
I was contacted by Ira Fox, a New York Photographer, to rebrand his company design a logo, and website redesign. The goal was to keep it simple, clean and organized, as well as revealing a bit Ira's lifestyle and personality.